MKT01762 Contemporary Hotel and Tourism Issues

Code: MKT01762

Subject: Contemporary Hotel and Tourism Issues

Assessment details
Assessment 1: Presentation Script
This assessment is designed to get you researching and thinking critically about contemporary global issues in tourism, and prepare a script which will be the basis of a presentation (A2).
You will choose three (3) contemporary issues influencing tourism globally. Next, you should research recent industry and academic sources (2015/2018) to locate evidence and examples of each issue to then provide discussion of the implications for tourism. 
Your assignment will be a 1000-word script (referenced in text). The script will form the basis of Assessment 2 – presentation – and be presented as follows:

1) Introduction (50 words) – provide an introduction to identify the three issues.

2) Body (900 words) – the body should introduce,describe and explain the three global issues using a sub-heading for each issue.

3) Conclusion (50 words) – a brief conclusion to summarise implications of the issues for global tourism into the future.

4) Reference List – a list of references – minimum 6 – (industry and academic).

Note: the word count excludes references and reference list.

Assessment 2: Presentation
This assessment requires you to formally present information which was scripted in Assessment 1, to the listener/ audience using audio recorded PowerPoint slides. The information in this presentation will be based on Assessment 1.
The PowerPoint slides must be prepared and audio recorded as being delivered in a professional setting. They will show evidence of academic research, discussion of literature, links with three (3) contemporary global issues in tourism raised in Assessment 1.
You will provide a well prepared and presented set of slides. You will need to practise audio delivery to pace the presentation. It must be clear and concise so the audience can understand. Provide discussion of points raised including concluding statements evaluating content relevance to the future of tourism and/or hotels.
Prepare slides as if you are giving a formal presentation – DO NOT cut and paste information from Assignment 1.
Duration – 15 minutes.
Mininum – 12 slides – plus reference list.
 
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