Assessment item 1

Stakeholder Mapping & Analysis

Length: 500 words


Consider the models of stakeholder theory promulgated either by Freeman, Mitchell et al or Donaldson and Preston. Using one of these frameworks outlined in either the text or readings, construct a stakeholder map for an organisation with which you are familiar with. You should include both internal and external stakeholders and be as comprehensive as possible. Using the model of stakeholder typology associated with your chosen framework, categorise these stakeholders appropriately. For example, on page 42 of the text, stakeholders are identified as dormant, demanding, dominant, etc.

Try to identify specific stakeholders that are currently being neglected by the current approach to business, especially those in the more influential categories (such as dominant, definitive and dependent). Then develop ideas on how you might correct the situation and engage more appropriately with these stakeholders. In no more than 500 words, summarise your approach to mapping and develop some initial engagement strategies for those neglected but more powerful stakeholders identified in the course of the process.

You will need to display both the map itself and the 500 word summary in a simple report format.

There need to be at least 7 to 8 references


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