Learning objective:

1.Evaluate the importance of brands and branding as a managerial process and the interplay of brands within the wider society.

2.Apply theories of branding within a business scenario.

3.Analyse information from a wide range of sources from both the academic and industry.

Assignment Overview:

Harriston is a Malaysian homegrown brand established by a family of dedicated chocolate makers who owns Harriston Signature, Harriston Boutique and Harriston Artisan. Harriston chocolates are carefully packed in aesthetically and thoughtfully designed packaging, some of which are inspired by Malaysian cultures and heritage, making our chocolates a feast for the eyes and palate as well as an inspiring treat to the inquisitive mind. Harriston chocolates are made based on time-honoured production methods, using 100% pure cocoa butter and carefully selected ingredients in adherence to ISO 9001, HALAL certification requirements, rigorous quality control and international hygiene standards. To ensure product variety, freshness and stock availability in all our stores, we place great emphasis on stock rotation as well as efficient inventory and merchandise management.

Assignment Task:

Currently their business model only focusing tourism market. However, they intended to start their presence in local market too. Therefore, you are required to work in a team of five to develop a branding strategy for Harriston Chocolate.

Areas to discuss

Developing a Branding Strategy for Harriston Chocolate:

1.Overview of Harriston Chocolate

1.History
2.USP of the brand

2.Competitor’s analysis

1.Competitors analysis
2.What are their branding & marketing strategies

3.What is the branding positioning Harriston Chocolate should adopt to build a stronger brand (with lesser capital outlay and achieving maximum results)

1. SWOT analysis
2. Brand elements – options & tactics
3. Branding Platform

4.What are the marketing campaigns to achieve the proposed brand positioning?

1.Product strategy

5.A short brief of the proposed campaign

6.Rationales

•Strategies

1.Campaign Timeline
1.Pricing strategy
2.A short brief of the proposed campaign
3.Rationales

•Strategies

1.Campaign timeline
1.Channel strategy
2.A short brief of the proposed campaign

3.Rationales
•Strategies
1.Campaign timeline

BBMK 3014- Brand Management Group Assignment help

In this particular assessment task, the student has to carry out an evaluation of the relevance of brand and branding as the managerial procedure. The project involves a case study on “Harriston Chocolate which is leading chocolate brand in Malaysia”. At present, the business model of the company focuses on tourism market. But the intention is to target the local market as well. The student has to develop a branding strategy for this organization by working in a group of five. The points to be discussed while devising a branding strategy have been clearly outlined in the question file.

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The brand management is a subject which is being taught to the students of all the management courses. Since the market has already become highly competitive in today’s time, thus it has become indispensable for all businesses to make the brands stand among the rest of the crowd. Now your dream of receiving amazing grades in the subject will no longer remain just a dream. The team of writers employed in our company provides the top class BBMK 3014- Brand Management Group Assignment help and leaves no stone unturned to realize the aspirations of the learners. So there is no need to struggle with your tough subject papers now. Just avail our project assistance online for knowing what the real academic success is all about?

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