Subject Code: BIZ202
Subject Title: The Business Environment
Assessment Environmental Scan Report – Part A
Length 1000 words ± 10%
Businesses in the modern marketplace cannot afford to ignore the environments in which they operate. To navigate this vast and ever-changing landscape, businesses must keep a keen eye on microenvironmental factors that influence them. The environmental scan report is an effort to identify these factors and propose solutions to the risks they pose.
Linkages between Part A and Part B:
Part A serves to report on the microenvironmental factors that affect your chosen business. It provides a comprehensive assessment of the challenges and risks posed to the business by its microenvironment and proposes strategies to counter them.
Part B will focus on the macro-environmental factors that affect your chosen business.
Choose an Australian or international business which is well known in the industry and still in operation. Write a report identifying and analysing any relevant information about the microenvironment factors of the chosen organisation incorporating the following:
• Identify microenvironmental factors that influence the chosen business specifically. These factors may include but are not limited to consumer behaviour, competitor analysis, social, suppliers, intermediaries, new entrants and public opinion.
• Analyse their impact on the business that may be in terms of but not limited to changes in business performance, structure, policies, profitability, value-adding attributes, growth and market share.
• Propose solutions to challenges to counter prevailing/potential risks.
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