BHO6505 Marketing Management

BHO6505 Marketing Management Assignment Help

Case analysis report

Details and questions

Case A:
United Way of Greater Victoria – Connecting with Millennials
Review the case and based on your chapter learning and topics covered so far, answer the followingquestions.
United Way of Greater Victoria – Connecting with Millennials
Q1.
Describe the marketing exchange relationship between United Way of Greater
Victoria (UWGV) and its customers. (Approximately 200-400 words)
Q2.
Describe the 5Cs of the marketing framework as they pertain to United Way of Greater Victoria(UWGV). (Approximately 400-600 words).

Case B:
Flying Fish Brewing Company
Review the case and based on your chapter learning and topics covered so far, answer the followingquestions.
Flying Fish Brewing Company
Q1.
Of the provided growth alternatives, which do you think is the best one for Flying Fish Brewing Company?Why? What other options does the Company have available to them? How could they implement them andwhat are the potential benefits and drawbacks? (Approximately 400-600 words)
Q2. How can Flying Fish appeal to the “revisionist” and “extremist” market? (Approximately 200-400words)
To get started on your assessment task, please follow the below instructions.
1.
Identify the problem(s) in the situation presented in the scenario;
2.
Analyse the key issues within the context of the theory and concepts presented in your chapters;
3.
Evaluate similar examples and strategy used by various company’s/organizations;
4.
Develop and compare alternative solutions and outcomes to the problems;
5.
Select the best solution, justify your reasons and make recommendations for action;
6.
Avoid simple restatement of case data and facts;
7.
Conduct background research, historical analysis, updates and performance of the selectedcompany;
8.
Construct your report in proper grammar, professional writing, format and style;
9.
Include references from peer-reviewed academic journals, textbooks, business magazines,industry whitepapers, newspapers, credible and reliable websites and marketing textbooks toconfirm the strength and quality of your work and analysis.
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Assessment Criteria
The following levels of criteria will be used to grade this assessment task:
Criterion 1: Relevance of discussion to the case question
Criterion 2: Quality and depth of analysis and recommendation
Criterion 3: Style: Arguments, clarity, structure, grammar, word-count
Criterion 4: Referencing