FHE6004 Digital Advertising Branding Campaigning

FHE6004 Digital Advertising Branding Campaigning is a course that focuses on the use of digital marketing techniques to create and manage effective branding and advertising campaigns. It covers topics such as digital marketing strategies, branding and messaging, creative content development, media planning and buying, and performance analysis.

Students in this course may learn about the following topics:

1. Digital marketing strategies: Students learn about the different digital marketing strategies that can be used to reach and engage target audiences, including search engine optimization, social media marketing, content marketing, email marketing, and display advertising.
2. Branding and messaging: Students learn about the importance of branding and messaging in digital advertising campaigns, and how to develop a strong brand identity and messaging platform. They also learn about the role of consumer insights and market research in developing effective branding and messaging strategies.
3. Creative content development: Students learn about the different types of digital content that can be used in advertising campaigns, such as video, images, and text. They also learn about the creative process, from ideation to production, and how to develop content that resonates with target audiences.
4. Media planning and buying: Students learn about the process of media planning and buying, including the different types of media that can be used in digital advertising campaigns, such as search engines, social media platforms, display networks, and mobile apps. They also learn about the different pricing models, such as cost per click and cost per impression, and how to optimize media spend for maximum ROI.
5. Performance analysis: Students learn about the importance of measuring and analyzing campaign performance, and the different metrics that can be used to evaluate success, such as click-through rates, conversion rates, and engagement metrics. They also learn about the different tools and platforms that can be used to track and analyze campaign performance.

Overall, FHE6004 Digital Advertising Branding Campaigning is a course that provides students with the knowledge and skills needed to create and manage effective digital advertising campaigns. It is a practical and hands-on course that prepares students for careers in digital marketing, advertising, and branding.