Subject: Competitive Strategy
Word limit Not more than 1500 words
Assignment 1 Specifications
This assignment aims at ensuring that students have familiarised themselves with the foundational strategy development models and are able to relate them to current practical business examples.
Write an essay explaining what the main strategy development tools are and how they are used in business. Your essay must contain a comprehensive discussion of 3 of the following: PESTEL, Five Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical examples from industry.
In this essay, sub-headings are permitted.
Be sure to use paragraphing.
Be sure to reference your sources in-text and provide a list of references at the end, all in Harvard style. Students are reminded of the importance of correctness and accuracy of references. Plagiarism is a breach of academic integrity and may result in a grade of ZERO and a report of Academic Misconduct.
One page for your explanation of each model, including the example.
Thus, a half-page introduction, then 3 pages for the explanation of the 3 models, plus a half-page conclusion.
Add a cover page at the front. Add a Reference List at the end.
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