Code: HI6006

Subject: Competitive Strategy

Word limit Not more than 1500 words

Assignment 1 Specifications

Purpose:

This assignment aims at ensuring that students have familiarised themselves with the foundational strategy development models and are able to relate them to current practical business examples.

Details:

Write an essay explaining what the main strategy development tools are and how they are used in business. Your essay must contain a comprehensive discussion of 3 of the following: PESTEL, Five Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical examples from industry.

In this essay, sub-headings are permitted.

Be sure to use paragraphing.

Be sure to reference your sources in-text and provide a list of references at the end, all in Harvard style. Students are reminded of the importance of correctness and accuracy of references. Plagiarism is a breach of academic integrity and may result in a grade of ZERO and a report of Academic Misconduct.

Assignment Structure

One page for your explanation of each model, including the example.

Thus, a half-page introduction, then 3 pages for the explanation of the 3 models, plus a half-page conclusion.

Add a cover page at the front. Add a Reference List at the end.

 

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