Managing the Digital Enterprise

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    Assessment Task Brief 1

    Module Title:

    Managing the Digital Enterprise

    Assessment Title:

    Coursework Assessment Task 1 (Report)





    Submission Date:

    See Assessment Diary

    Instructions To Students For Submission Of This Coursework

    Your deadlines for all your coursework can be accessed via Blackboard.  Please ensure you check this and that you know when all your submission deadlines are due. 

    Full – Time Students

    An electronic copy must also be submitted via Turnitin from the module Blackboard site

    Task Details

    Coursework Assessment Task 1 (Report):  weighting 50% of the final module mark (word limit: 2,000 words +/- 10%)   LOs 1 & 3

    “Social media accounts for a significant amount of online usage, particularly on mobile devices” (Chaffey, 2015, p.19).

    A variety of social networking sites are now embedded into the daily routine of large numbers of people across the globe but do large Internet audiences ensure business success?  Referring to a range of social networking sites, analyse the business models and strategies being used by your chosen sites (you should refer to at least 4 different sites).

    You should conclude your report with an overview of what you think the future of social networking might be.

    Please note:

    • You should give examples of appropriate companies to evidence and support your answer where appropriate.
    • References that evidence understanding and application of the content of relevant academic articles and publications will also be given credit.

    Your answer should be in report format

    Particular instructions to students

    The word count for this assignment is 2,000 words plus / minus 10%.  You will not be given any credit for anything written over the word limit. 

    Please do not embed additional material in images and tables in an attempt to exceed the word limit.  A maximum of 5 appendices is allowed.

    Support with the assessment task will be provided throughout the module, therefore, it is important that you attend regularly.


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