Subject: Economics and Business Strategy
|Assessment item||Description||Aligned Learning Outcomes||Value||Due|
|1. Short Essay||Concepts essay||1,2,3,4,5,6||15%||23/9/2019|
|2. Project||Research essay||1,2,3,4,5,6||35%||28/10/2019|
|3. Final Examination||Closed book||1,2,3,4,5,6||50%||Assessment period|
Assessments 1: Concepts Essay (15%)
Choose any three concepts. Write a short essay defining and explaining the importance of each of the chosen concept. Each concept essay should not exceed 500 words (or 1500 words in total for the three concepts).
- Consumer equilibrium
- Income and substitution effects
- Marginal rate of substitution
- Backward bending labour supply curve
- Producer equilibrium
- Returns to scale
- Short-run and long-run costs
- Total factor productivity growth
Assessment 2: Research Project (35%)
This assignment is designed to develop skills in assessing market information and presenting clear written communication about economic outcomes in markets, as this is an important employability skill. Choose one of the followings:
Research Topic 1.
Ma Nuo, a 22 year old model from Beijing, said:
I’d rather cry in a BMW than laugh on a bicycle.
The truth is that Ma is far from alone in her material requirements for marriage. Millions of Chinese women, and their parents, are like her.
You are hired by a marketing agency to write a report on what motivates people to consume (impulsive and compulsive consumption). You discover that the consumer choice theory has something to say about our consumption behaviours. Discuss the contribution that the consumer choice theory makes to the understanding of our consumption decision-making process. Your analysis should not exceed 2500 words.
Research Topic 2.
Pick a country. Use the Solow growth model to analyse the impact of innovation and technological progress on the economic growth of the country of your choice. Your analysis should not exceed 2500 words.
Exceptional performance indicating complete and comprehensive understanding of the subject matter; genuine mastery of relevant skills; demonstration of an extremely high level of interpretative and analytical ability and intellectual initiative; and achievement of all major and minor objectives of the subject.
Excellent performance indicating a very high level of understanding of the subject matter; development of relevant skills to a very high level; demonstration of a very high level of interpretive and analytical ability and intellectual initiative; and achievement of all major and minor objectives of the subject.
Good performance indicating a high level of understanding of subject matter; development of relevant skills to a high level; demonstration of a high level of interpretive and analytical ability and achievement of all major objectives of the subject; some minor objectives not fully achieved.
Satisfactory performance indicating an adequate understanding of most of the basic subject matter; partial development of relevant skills; adequate interpretive and analytical ability and achievement of all major objectives of the subject; failure to achieve some minor objectives.
Unsatisfactory performance indicating an inadequate understanding of the basic subject matter; failure to develop relevant skills; insufficient evidence of interpretive and analytical ability; and failure to achieve major and minor objectives of the subject.
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