MGMT20132 Assignment Help
Assessment 2 Task Assignment help
Assessment task and criteria
This assessment must be completed by students individually. This assessment builds on the novel value proposition developed for an existing business or organisation in assessment 1. Adjustments to the novel value proposition can be made based on assessment 1 reflection and feedback. The assessment is designed for students to develop innovation insight and practices by developing a novel business proposition for an existing business or organisation and aligned with the strategic trajectory of the business or organisation. The assessment is also designed for students to self-reflect on their own innovation capabilities and practices. The assessment involves writing a 2000-word report for a novel business proposition within an existing business or organisation.
You are required to write a 2000-word report for a novel business proposition you have developed. The business proposition must build upon your novel value proposition developed in assessment 1 for the existing business or organisation selected in assessment 1. You must use appropriate headings to structure the body of the report.
Your report will be assessed according to the following criteria.
Your report must demonstrate:
1. Logical and persuasive articulation of business model description; value proposition development; business operations development; supply chain development; competitive advantage; financial value capture and strategic fit. (This includes elements number 3 to 9 in the business model canvas by Osterwalder & Pigneur (2010, pp. 16-17). The canvas elements 3 to 9 are channels; customer relationships; revenue streams; key resources; key activities; key partnerships; and cost structure. The canvas elements number 1 customer segments and number 2 value proposition were addressed in assessment 1). 40%
2. Logical and persuasive argumentation regarding how business model assumptions and uncertainties related to customer desirability; technical feasibility; and financial viability as described by Bland & Osterwalder (2020, pp. 32-33) have been addressed to date and how they will be addressed in the future. This must be described in a phased development plan. 16%
3. Logical and persuasive argumentation for the selection of the innovation tools and techniques used to support the report findings and recommendations. These must be beyond the tools and techniques used in assessment 1. Minimum five (5) additional tools and techniques must be selected from the provided list of tools and techniques. 6%
4. Logical and persuasive application of the selected innovation tools and techniques used to support the report findings and recommendations. These must be different from the tools and techniques used in assessment 1. Minimum five (5) additional tools and techniques must be applied from the provided list of tools and techniques. 8%