Code: MGMT20132

Subject: Innovation and Sustainable Business Development

MGMT20132 Innovation and Sustainable Business Development

Select one of the following organisations impacted by the advances of ‘design thinking’ or ‘lean start-up’ social technology:

  • Firm:

–Alipay (online payment platform).

–Amazon (online shopping).

–Cochlear (hearing implant).

–Commbank (finance and banking).

–Ikea (furniture manufacturer).

–Volvo (automotive manufacturer).

–A business startup project that you are passionate about.

  • Government, not-for-profit, social innovation:

–CQUniversity (university education provider).

–Australian State Health (select a health care provider in Australia).

–A social innovation project that you are passionate about.

  • A firm or organisation that you are or have been employed at and therefore know well. It is important that no confidential information is included in the submitted report.
  • If you suggest a firm or organisation other than the ones above, you will need approval from your assigned lecturer.

You are required to write a 2000 word innovation strategy report to the board of your selected organisation. Your innovation strategy report must:

1.Select a business impacted by the advances of ‘design thinking’ movement as described in the paper by Liedtka (2018) or impacted by the advances of ‘lean startup’ movement as described in the paper by Blank (2013).

2.Succinctly introduce the selected organisation and selected innovation trend.

3.Succinctly define the following concepts and their relationships: the organisational environment, innovation trend, innovation strategy, innovation capabilities, innovation value creation and capture.

4.Succinctly describe how the creation of an innovation strategy ensures strategic alignment within organisations and why it is important.

5.Analyse the impact of the selected innovation trend on the selected organisation. You should apply at least one strategy tool to analyse the impact, opportunities and threats to the organisation. Use the business model canvas by Osterwalder and Pigneur (2010) to support your analysis and argumentation.

6.Recommend how the organisation’s innovation strategy best responds to the innovation trend by answering the following questions.

–How should the organisation organise its innovation activities?

–What additional innovation capabilities should the organisation develop?

–What innovation initiatives should it pursue?

–How should the organisation ensure that it creates and captures value from the innovation?

7.Recommend how the organisation best ensures strategic alignment to address the innovation trend.

 

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