Subject: Business Environment
Assessment task: Internal and External Stakeholder Analysis
In relation to Assessment 2, you will need to examine business in an industry that you have either previously worked in or would like to in the future.
It could be an Australian business or an international one, or one from your countries of origin – a national company or multi-national or even a medium-sized family business. Please give thought to this.
Specifically, when you examine your chosen business, you MUST do the following in-depth:
· identify and analyse functional areas in the business
· identify and analyse the internal and external stakeholders
· compare two industries with each other
· create a stakeholder matrix
· discuss chosen stakeholders and industries in the context of relevant theories and frameworks.
Your individual stakeholder analysis assignment should follow standard report structure and include the following:
· Cover page
· Executive Summary
o A concise summary of the main report in bullet points
· Introduction and background information on your business example
· Main body
o Identify functional areas To Identify internal and external stakeholders and their roles
o Identify the nature and degree of main stakeholders’ interests, and implications of conflicting interests o Identify the level of main stakeholders’ influence
o Create a stakeholder matrix
o In the discussion forum, choose an example from your peers and compare the industry your business operates in with their industry, identify the main points of stakeholder dissimilarities and analyse the differences in stakeholder interests and influences
Don’t forget to support your observations and statements by incorporating links to theory and conceptual frameworks.
Also need to discuss the implications of SWOT, PESTLE and Porter’s 5 forces in your chosen industry.
Please ensure your sources are referenced clearly in the APA 6th style both in-text and in the reference list.
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