MKM805 Strategic Marketing Management

MKM805 Assignment Help

Strategic Marketing Management Assignment help

MKM805 Strategic Marketing Management is a course that focuses on the development and implementation of marketing strategies in a business context. The course covers a range of topics, including market analysis, consumer behavior, brand management, product development, pricing strategies, distribution strategies, and promotion strategies.

The objective of the course is to provide students with the knowledge and skills necessary to create effective marketing strategies that support overall business goals. Students will learn how to conduct market research and analyze market trends, and use this information to develop marketing plans that target specific segments of the market. They will also learn how to create and manage brand identity, and develop and launch new products.

The course will also cover topics related to pricing, distribution, and promotion. Students will learn about different pricing strategies and how to determine optimal price points for products. They will also explore distribution strategies, including the use of intermediaries and direct distribution, and learn about the role of promotions in marketing, including advertising, sales promotions, and public relations.

Throughout the course, students will analyze case studies and develop marketing plans for real-world businesses. They will also learn about the importance of metrics in measuring marketing effectiveness, and how to track and analyze marketing performance.

Overall, MKM805 Strategic Marketing Management is an essential course for students who plan to pursue careers in marketing or business management. The course provides students with a deep understanding of marketing strategy and equips them with the skills necessary to create effective marketing plans that support business goals.