MKTG2101 Assignment Help
Consumer Behaviour Assignment help
Consumer behavior refers to the actions and decisions made by individuals and households when purchasing goods or services. It involves a complex set of psychological, social, and environmental factors that influence a person’s buying decisions, including their needs, preferences, attitudes, beliefs, motivations, and perceptions. Understanding consumer behavior is important for businesses to develop effective marketing strategies that meet the needs and wants of their target customers. By understanding the factors that influence consumer behavior, businesses can create products and services that meet the needs and desires of their customers, target their marketing efforts effectively, and improve customer satisfaction and loyalty. Consumer behavior is also influenced by external factors such as culture, social norms, economic conditions, and technology, which can impact the way people make purchasing decisions.