Short Essay #2: Advertisement Agency Compensation Structures

Write a response of no less than 150 words answering the following questions:

Question 1: How does the organization of ad agencies within the advertising industry influence the process of developing and implementing advertising campaigns?  Consider aspects related to commissions, consulting, crowd sourcing, organizational behaviour, research and so forth.

Question 2: What is your opinion about the example fee structure related to a commission-based system (from page 93 of your textbook)?  What is your opinion about the example fee structure related to an incentive-based system (from page 93 of your textbook)?

Commission – based system example (from textbook)
Incentive – based system example (from textbook)

Question 3:

If you were to work at an advertising agency, what type of system / organization of compensation, for example,  fixed fee system, cost-plus agreement, incentive-based system, and so forth do you feel would be most conducive to your success?  Explain.

Include at least one academic citation from your textbook.

SHORT ESSAY 2: AD AGENCY COMPENSATION STRUCTURES Point Value:
50 points
•Adequately addressed question #1:

How does the organization of ad agencies within the advertising industry influence the process of developing and implementing advertising campaigns?  Consider aspects related to commissions, consulting, crowd sourcing, organizational behaviour, research and so forth. 15 points

•Adequately addressed question #2:

What is your opinion about the example fee structure related to a commission-based system (from page 93 of your textbook)?  What is your opinion about the example fee structure related to an incentive-based system (from page 93 of your textbook)? 15 points

•Demonstrated critical thinking and adequate development; wrote at least 150 words
  10 points

•Integrated at least one academic citation
  5 points

•Utilized correct grammar and clearly-expressed ideas
  5 points


Short Essay 2- Advertisement Agency Compensation Structures assignment help

In this assignment, the learner is required to write a short essay on the topic-Advertising agency compensation structures. There are three questions which are listed in the assessment. The learner has to develop a response for each in not less than 150 words. You have to include minimum one citation from the textbook.

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