Assignment Principles of Management Term 1 EPGDM- Missing the bus- Kodak
Missing the bus- Kodak There are few corporate blunders as staggering as Kodak’s missed opportunities in digital photography, a technology that it invented. This strategic failure was the direct cause of Kodak’s decades-long decline as digital photography destroyed its film-based business model that set Kodak on the path to bankruptcy. Steve Sasson, the Kodak engineer who [...]