HC2112 Service Marketing and Relationship Marketing
Subject Code: HC2112 Subject Title: Service Marketing and Relationship Marketing Part 1: Short case study – 2 questions. Each question is worth 10 marks. Total: 20 marks (1000 words for 2 questions) 1. Analyse the “Gangnam style” case using the 5 Ws (Who, What, How, Where, When) model in the integrated marketing communications planning process. 2. Watch [...]