MBA9_SMKT_ASG_2018: STRATEGIC MARKETING MANAGEMENT ASSIGNMENT

MBA9_SMKT_ASG_2018 STRATEGIC MARKETING MANAGEMENT ASSIGNMENT   ASSIGNMENT QUESTIONS Background information: “Capitec Bank has become the third biggest bank in South Africa in terms of customer numbers, having shot past FNB and now Nedbank in the rankings. In its interim results for the six months ended August 2016, Capitec reported that it had increased its active clients to [...]