MGT5MSB – Managing the Sport Brand

By |2019-07-30T12:36:04+00:00July 30th, 2019|Categories: Management assignment help|Tags: , , |

Subject code: MGT5MSB subject title: Managing the Sport Brand Sponsorship Analysis – 15% 750 – 1,000 words  1. Choose one sports organisation and one of its major sponsors to analyse. 2. The analysis should include the following components: Identify the attributes of both the sports organisation and its sponsor. Provide a rationale for why the sponsor [...]

Assessment 1: The ‘Flying Pig’ (15%)

By |2019-07-26T07:28:52+00:00July 26th, 2019|Categories: Management assignment help|Tags: , |

Assessment 1: The ‘Flying Pig’ (15%) (750 - 1,000 words not including footnotes and bibliography) Please read the following article and then answer the questions below: Olberding, D.J. & Jisha J. ‘The Flying Pig’: Building brand equity in a major urban marathon (2005), Sport Marketing Quarterly, 14, 191-196. Questions: Discuss how the “new breed” of marathon [...]