Tag: MKT103A


MKT103A: Integrated Marketing Communications

Title: Integrated Marketing Communications Code: MKT103A  Assessment 1: Influencer Reflection Analysis Length: 1000 words Context The world of marketing is changing. As marketers, we rely on a wide variety of Integrated Marketing Communication (IMC) tools. These have progressed and expanded from what is now considered traditional forms of marketing, to new ways and methods of creating communication. These new methods are based on influencing our target audience through people/videos/blogs and not just ad campaigns. Of course, how and why these forms of communication work will always depend on your target audience. This assessment is designed to introduce you to understanding influencer…

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