MKT304A Brand and Product Management Assessment 3 – Case Study Analysis

Code: MKT304A Subject: Brand and Product Management Assessment 3 - Case Study Analysis Section 1 The Brand Report Card Report by Kevin Lane Keller. Available here: https://hbr.org/2000/01/the-brand-report-card Please read. Section 2 Using the information in the Brand Report Card by Kevin Lane Keller and the theory you gained during this trimester please select a brand from the [...]