MRKT20052 Marketing Management and Digital Communications

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2 Marketing Plan Assessment Type Report Task: Assessment 2 requires students to work in groups of up to three students on a selected product or service to create a comprehensive strategic marketing plan. This is a group assessment with a maximum word limit of 4,000, that excludes the executive summary, appendices, table of contents, reference list [...]

MRKT20052 Marketing Management and Digital Communications

1 A1 - Portfolio Articles Analysis Task: Students are required to select two electronic articles during the term, that have been published on either of the following marketing news websites, relevant to marketing issues and/or concepts: Marketing Week (2018) - https://www.marketingweek.com/ OR American Marketing Association (2018) - https://www.ama.org/publications/MarketingNews/Pages/Current-Issue.aspx The article selected is required to have been [...]