segments and decision making

MKT 501 – Markets, segments and decision making

By |2018-03-10T10:03:16+00:00March 10th, 2018|Categories: Marketing assignment help|Tags: , , , , , |

Task: In a marketing audit you need to consider and evaluate the opportunities and threats, the organisation’s segments and the consumer decision-making process for their primary target market. Using Aldi as a case study, and incorporating theoretical concepts into your discussion from chapters 2, 4, 5 and 6 of the Pride, et al. (2012), and [...]