MKT 501 – Markets, segments and decision making
Task: In a marketing audit you need to consider and evaluate the opportunities and threats, the organisation’s segments and the consumer decision-making process for their primary target market. Using Aldi https://www.aldi.com.au/en/about-aldi/ as a case study, and incorporating theoretical concepts into your discussion from chapters 2, 4, 5 and 6 of the Pride, et al. (2012), and [...]