4 p’s of marketing mix

FOUR  P’s OF MARKETING MIX !

By |2016-10-16T10:22:59+00:00October 16th, 2016|Categories: Marketing assignment help|Tags: , , , , , , , , , , |

INTRODUCTION: Marketing has a wider concept. It is an act of connecting customers to products. The term marketing mix was invented by Neil H. Borden. The marketing mix is a dynamic concept. The marketing program of a business consist of number of elements. Marketing mix refers to completion of these elements.Marketing mix is a business instrument [...]