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In: Marketing assignment help

10
Mar

MKT8001 Buyer Behaviour – Consumer Analysis

Assignment 1: Consumer Analysis Length: 1500-2000 words (approximately) For this assignment you will be required to critically analyse your own purchase behaviour.  You need to select one significant purchase that you have made in the last 12 months. It might be significant due to the importance of the product, or the expense involved or the time it took to make the purchase decision. In other words, the decision to purchase the product or service should represent a high involvement decision for you and could be anything from a car, to a piece of clothing, a holiday or a phone. Once…

10
Mar

MKT 501 – Markets, segments and decision making

Task: In a marketing audit you need to consider and evaluate the opportunities and threats, the organisation’s segments and the consumer decision-making process for their primary target market. Using Aldi https://www.aldi.com.au/en/about-aldi/ as a case study, and incorporating theoretical concepts into your discussion from chapters 2, 4, 5 and 6 of the Pride, et al. (2012), and with the use of other theoretical sources and secondary research, please discuss the following: 1) Briefly describe the industry market for your organisation and applying the PESTLE macro model, evaluate current opportunities and threats facing Aldi. 2)  Describe the nature of competition in your industry….

26
Dec

IMC Conceptual Development

Length: Max 3500 words +/- 10% Rationale: This assessment is designed to test the student’s knowledge, skills or capabilities of the materials covered during the semester. Each question is of equal value. The Chapter numbers refer to Belch, G., Belch, M., Kerr, G. and Powell, I. (2014). Advertising: An Integrated Marketing Communication Perspective, 3rd Ed. McGraw Hill, Australia. ISBN 9781743078655 Task Chapter 9: The text describes a number of different positioning strategies. Give examples of products or brands that utilise each of these different strategies. Chapter 9: It has been said that benefit segmentation should be the starting point for determining…

15
Dec

Key forces driving the new marketing realities

Consider the three key forces driving the new marketing realities. How are they likely to change in the future? What other major trends or forces might affect marketing? Introduction: The world as a fully-fledged economy thrives on various markets existing owing to the consumer taste and aspiration across the globe. It doesn’t matter in which part of the world one goes, one would always find a sparkling resemblance in each market on the grounds of comparison like the Demography, Target Audience, Social sentiment, Ethnic Origin and the list goes on along with the regulations clipped by the governing bodies of respective…

07
Dec

Major assignment – Business report!

Major Assignment:  The major assignment will be done individually. The major assignment requires a written business report of no more than 2500 words plus appendices. It is worth 45% to end of semester mark.  The assignment is to be submitted via Turnitin which will be explained to you in class in Week 2. There will be additional information explained in class by your lecturer as well as providing a Table of Contents. The assignment is divided into two sections with Section A due in Week 6 and Section B in Week 10 There are three (3) topics this semester which are…

30
Nov

Assignment: case study titled ‘Home Pharmaceuticals’

Description Marks out of Wtg (%) Due date Case Study 1 (2000 words) 40 40 10 December 2017   Please see the case titled ‘Home Pharmaceuticals’ in the assignment forum on study desk.  This case is applicable to both Case Study Assignment and the examination.  You are required to analyse this case and answer the questions below. Important instructions: 1) The format of presenting the case study answers is indicated in the assignment questions below. Please note that neither a report format nor essay format is required; just follow the format and instructions in the assignment questions below.  A general introduction and conclusion to the…

24
Nov

Marketing Management – HI5004

Assessment 1: Individual assignment   Due date: Friday Week 5 Weight: 20% of total marks Length: 1500 words This length limit includes any text, figures, tables, in-text references, and appendices. This limit does not include the cover page, table of contents, or list of references (at the end of assignment). Submission: On due date submit to Blackboard on Final submission link Requirement: There are two topics and students need to discuss any one topic in detail, good structure and demonstrate deep knowledge of that topic, at least 10-12 references. Index and referencing will not be counted in 1500 words. Topics:…

22
Nov

SPO102 – Sports Marketing Assignment

This assessment item will require students to take a position or stance by creating a critical argument (Click here for academic writing guide) of a current controversial International or domestic issue in sports and/or recreation examining the marketing implications by using sound theory and reasoning as support. Each issue below has some media (videos and website links) links to help you in creating your argument. You also need to search for additional information on your chosen topic. Choose one of these topics to complete your argument. Instructions: Detailed instructions for the assessment include the following:  Introduction or background information on…

18
Nov

Assignment 3: Communication and Pricing Strategies (12%)

Introduction In this assignment, you will first investigate the functions of different communication elements (advertising, PR, trade shows, direct marketing, personal selling, and so on) and integrate them into the communication strategy that you will develop for your chosen firm. You will then review the nature of the competition in your chosen company’s market; from this information, you will develop a pricing strategy for your chosen firm. The information from this assignment forms part of the fourth section of your business marketing plan, referred to as the “Marketing Mix Strategies.” This assignment is divided into two parts:  # Part I: Communication…

07
Aug

HC2022 MARKETING RESEARCH – assignment help !

Assignment 1 – Individual Assignment ResMarket Pty is a Sydney based market research firm. The company has decided to adopt new technologies to enhance their marketing research activities for their clients and to remain competitive in the market. However, there are still scepticisms because of the cost of the technologies. You have been asked to prepare a report to submit to the management focusing on “The impact of technology on marketing research in today’s business environment.” This report should be persuasive and should identify what the company stands to benefit if they adopt these new technologies into their operations. Marking Criteria; Executive…

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