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In: Marketing assignment help

18
Jun

MKG721: Food Marketing

Code: MKG721 Title: Food Marketing Assessment Task 1: Emerging industry sector analysis Goal: The purpose of this task is for you to analyse and interpret data to assess the challenges and opportunities facing an emerging sector of the food industry (e.g. plant-based foods, alternative proteins, “free-from” foods, functional foods, etc.).   Product: Written report.     Format: This is an individual assessment of 1000 words. Please see Blackboard for more information. Criteria •   identification and analysis of challenges and opportunities   •   quality and relevance of research       •   communication and presentation of report Generic skill assessed   Skill assessment…

12
Jun

MKT103A: Integrated Marketing Communications

Title: Integrated Marketing Communications Code: MKT103A  Assessment 1: Influencer Reflection Analysis Length: 1000 words Context The world of marketing is changing. As marketers, we rely on a wide variety of Integrated Marketing Communication (IMC) tools. These have progressed and expanded from what is now considered traditional forms of marketing, to new ways and methods of creating communication. These new methods are based on influencing our target audience through people/videos/blogs and not just ad campaigns. Of course, how and why these forms of communication work will always depend on your target audience. This assessment is designed to introduce you to understanding influencer…

12
Jun

MBA9_SMKT_ASG_2018: STRATEGIC MARKETING MANAGEMENT ASSIGNMENT

MBA9_SMKT_ASG_2018 STRATEGIC MARKETING MANAGEMENT ASSIGNMENT   ASSIGNMENT QUESTIONS Background information: “Capitec Bank has become the third biggest bank in South Africa in terms of customer numbers, having shot past FNB and now Nedbank in the rankings. In its interim results for the six months ended August 2016, Capitec reported that it had increased its active clients to 7.9 million – up 1.2 million from the 6.7 million reported in 2015. “This growth was attributed to a combination of increased branch distribution in key malls and a strong brand proposition of simplified banking and value for money, the bank said” (BusinessTech, 2016, https://businesstech.co.za/news/banking/138243/capitec-is-now-the-third-biggest-bank-in-south-africa/(accessed…

12
Jun

BUS710: Marketing in an International Environment

BUS710: Marketing in an International Environment    Researching for an International Market Word count: 1800 words Task 1 BUS710 Marketing in an International Environment: Researching for an international market You will prepare a report for a real and current organisation, that is specifically focused on one of their brands or products (may also be a service), that analyses, based on research, the macro and microenvironment in a totally new international marketplace for the business. The report will provide a foundation for your marketing plan and later assessments. Your lecturer can assist you with your choice of organisation. Instructions: The report should…

12
Jun

Assessment item 1 : Country/Product Opportunity Brief

Assessment item 1 Country/Product Opportunity Brief Value: 25% Length: 2,000 words maximum Submission method options: Alternative submission method Task You are expected to research market opportunities, and develop a ‘Country/Product Opportunity Brief’ highlighting the opportunities and challenges that exist for product/service entry into a country of your choosing in Asia. The objective of developing a country/product brief is to identify international marketing opportunities in your focus market for an existing Australian organisation and complete the early sections of a comprehensive international marketing plan. The selected company may be considering (a) entering a new country, or (b) considering the entry of a new product/service to…

06
Feb

CMU202 Marketing Communications

Code: CMU202  Subject: Marketing Communications Individual Assignment Instructions Type: Individual Report. Task Description: Select a well-known brand that you are familiar with. You could choose one from the Banking, Airline, Hospitality, Fashion, Automotive, Technology or FMCG industries. Undertake individual research and complete both Part A and Part B of the assignment. Submit both parts on to Turn-It-In as one file. Part A: Research assignment Research and write a 2,000-word individual report that uses a selected reputable brand to describe and analyse brand elements, brand equity, the brand’s market positioning, brand loyalty activities, potential threats to the brand. Suggested Report Format • Brief…

06
Dec

MRKT 20057 Global Business Marketing

Task Description – Team PPT presentation with voice over and Word written assessment Organize yourself into teams of 2 or 3 people. For Assessment 3, your group is expected to choose ONE of the countries and ONE of the products that you worked on in Assessment 2 where you will go to the market and explain the rationale for your choice. You will then provide recommendations for the following: Market selection and entry strategy Competitive strategy Pricing strategy Promotion strategy Distribution strategy Concluding recommendations You are expected to read widely to support your analysis and justify your recommendations. You must include at least 15 references to support…

06
Dec

MRKT 20057 Global Business Marketing

Code: MRKT 20057 Subject: Global Business Marketing Length: 2,500 words (excluding the executive summary, appendices, table of contents, reference list, and charts) Task Description – Individual Report This challenging assessment/task will provide you a real-world experience through an applied and innovative task. Choose one of the following products: Tasmanian Mountain Waters TM – Natural Spring Water (http://www.tasmanianmountainwaters.com.au/#home ) OR CAUTHE2019 International Conference, 11-14th February, 2019 (https://www.cqu.edu.au/about-us/structure/schools/bl/cauthe-2019 ) You have been hired as the Marketing Manager and your CEO has decided to investigate market opportunities for the potential international promotion and sale of their products or event to one of the following countries: Hong Kong…

28
Nov

MKT304A Brand and Product Management Assessment 3 – Case Study Analysis

Code: MKT304A Subject: Brand and Product Management Assessment 3 – Case Study Analysis Section 1 The Brand Report Card Report by Kevin Lane Keller. Available here: https://hbr.org/2000/01/the-brand-report-card Please read. Section 2 Using the information in the Brand Report Card by Kevin Lane Keller and the theory you gained during this trimester please select a brand from the list and answer the following 10 questions. Each question is worth 10 marks. Brand Selection Qantas McDonalds Pepsi Boost Juice Myers Questions 1. How does the brand excel at delivering the benefits customers truly desire? 2. How does the brand stay relevant? 3. How is…

19
Nov

MKT103A – Integrated Marketing Communications

Code – MKT103A Subject – Integrated Marketing Communications Assessment 3- Integrated Marketing Communication Campaign Plan Part A – Written Campaign – 2000 words (+/-10%)  Part B – Campaign Pitch – 10 minutes (+/- 10%) Context This assessment has been designed for you to apply the skills and theory you have learned by creating an Integrated Marketing Communications (IMC) plan for a real client, which your MKT103A Assessment 3 Brief Page 2 of 9 group will select. You will use the insights you have gained through the reflection analyses in assessments 1 and 2, and apply them to create an IMC plan…

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