COMBINED ASSIGNMENT FIVE: International Marketing Management; Entrepreneurship and Innovation

    Need Solution - Download from here

    The three tasks shown below constitute 90% of the overall mark (see Mark Scheme). 10% of the overall marks for the assignment must be given to ‘Structure and Format’.

    Assume that you are the Entrepreneurship and Innovation Manager with responsibility for International marketing of a selected organisation. You have been asked to prepare a report to explain the role of international marketing to other managers in your organisation.

    Task 1

     Explain why firms develop international marketing and prepare a PESTEL analysis of a chosen foreign market for identified products/services.

     Generate ideas for an innovative product or service. Focus on the following key steps:

    o Idea generation, opportunity evaluation with SWOT analysis

    o Market research for the new idea and new product/service planning

     Devise an outline marketing plan for a foreign market. Your plan should include your objectives, the marketing mix, and consideration of relevant ethical and environmental issues.

    International Marketing Management: LO 1, LO3; Entrepreneurship and Innovation: LO 1

    Task 2

     Evaluate international marketing research techniques for a chosen market, and explain methods your choice of for entering that market. Your response should show consideration of:

    o The choice of distribution channels for export of identified products/services

    o Analysis of how foreign investment decisions are made.

     Identify, then evaluate a target market for the new product (see task 1) and select an appropriate market segment.

     Construct a sound business proposal for the new product/service.

     Individually, or in groups, prepare and deliver a presentation for a business pitch for the new product/service.

    International Marketing Management: LO 1; LO 2; Entrepreneurship and Innovation: LO 2; LO 3

    Task 3

     Carry out an environmental audit of a selected organisation and evaluate its strategic position, using PESTEL and 5 Forces analyses.

    Entrepreneurship and Innovation: LO 2

    Assignment Word Count

    Task 1 1500 words

    Task 2 Presentation, with notes, a maximum of 20 slides

    Task 3 1000 words

    You can order the COMBINED ASSIGNMENT FIVE: International Marketing Management; Entrepreneurship and Innovation assignment from our service and receive a completely high-quality custom paper. Our service offers any of the International Marketing Management; Entrepreneurship and Innovation academic paper written from scratch, according to all customers’ specifications, expectations and highest standards.”

    Leave A Comment