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    In this assessment, you are required to choose one of the following businesses: Healthcare, Insurance, Retailing, Marketing, Finance, Human Resources, Manufacturing, Telecommunications, or Travel. You will need to prepare a report on how Big Data could create opportunities and help value creation process for your chosen business.

    In this report, you will describe what new business insights you could gain from Big Data, how Big Data could help you to optimise your business, how you could leverage Big Data to create new revenue opportunities for your business, and how you could use Big Data to transform your business to introduce new services into new markets.

    Moreover, you will need to elaborate how you could leverage four big data business drivers- structured, unstructured and low latency data, and predictive analytics to create value for your business. You are also required to use Porter’s Value Chain Analysis model and Porter’s Five Forces Analysis model to identify how the four big data business drivers could impact your business initiatives.

    Your target audience is executive business people who have extensive business experience but limited ICT knowledge. They would like to be informed as to how new Big Data technologies might be beneficial to their business. Please note that a standard report structure, including an executive summary, must be adhered to.      

    The main body of the report should include (but not limited to) the following topics:       

    1.         Big Data Opportunities

    2.         Value Creation using Big Data

    3.         Porter’s Value Chain Analysis

    4.         Porter’s Five Forces Analysis

    The length of the report should be around 2500 words. You are required to do extensive reading of more than 10 articles relevant to Big Data business impacts, opportunities and value creation process. You need to provide in-text referencing of chosen articles.

    Your report must have a Cover page (Student name, Student Id, Unit Id, Campus, Lecturer and Tutor name) and a Table of Contents (this should be MS word generated).

    Caution: ALL assessment submissions will be checked for plagiarism by Turnitin.

    Assessment Submission:

    You must upload the written report to Moodle as a Microsoft Office Word file by the above due date.

    Assessment Criteria:

    You will be assessed based on your ability to analyse and reflect on how organisations are leveraging non-traditional valuable data (unstructured, real-time) with the traditional enterprise data (structured) for business intelligence and value creation. 

    The marking criteria for this assessment are as follows.

    Executive Summary – 3 marks

    Table of Contents – 2 marks

    Introduction – 3 marks

    Big Data Opportunities – 6 marks

    Value Creation using Big Data – 6 marks

    Porter’s Value Chain Analysis – 5 marks

    Porter’s Five Forces Analysis – 5 marks

    Conclusion – 2 marks

    References – 3 marks



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