7BUS2040 Strategic Marketing And Entrepreneurship

7BUS2040 Strategic Marketing and Entrepreneurship is a course that focuses on the strategic role of marketing in entrepreneurship. The course typically covers various topics such as market analysis, customer segmentation, branding, product development, pricing, and distribution strategies.

The course starts with an introduction to entrepreneurship and its relation to marketing. The course then moves on to cover key topics such as market analysis, including both qualitative and quantitative research methods. The course also covers customer segmentation, targeting, and positioning, which are important elements in developing an effective marketing strategy for entrepreneurs.

The branding component of the course covers various branding strategies and techniques, including brand identity, brand image, and brand equity. The course also covers product development strategies, pricing strategies, and distribution strategies, which are all important elements of a successful marketing strategy for entrepreneurs.

The course also emphasizes the importance of innovation and creativity in marketing, and the role of marketing in developing new products and services. The course also covers various marketing metrics and their importance in measuring the success of marketing strategies.

Upon completion of the course, students should have a strong understanding of the strategic role of marketing in entrepreneurship. They should be able to analyze markets, develop effective marketing strategies, and evaluate the success of those strategies. This course can be useful for anyone who is interested in starting their own business or for those who want to develop their knowledge and skills in marketing.