ABS102 Fundamentals Of Marketing 1

ABS102 Assignment Help

Fundamentals Of Marketing 1 Assignment help

ABS102 Fundamentals of Marketing 1 is a course that provides an introduction to the basic concepts and principles of marketing. The course may cover topics such as the marketing mix (product, price, place and promotion), target market identification, consumer behavior, market research, and the role of marketing in organizations. It aims to provide students with an understanding of the fundamental concepts and tools of marketing, and to prepare them for more advanced marketing courses.

The course may also focus on understanding the macro and micro-environmental factors that affect marketing decisions, including understanding the competitive environment, and the impact of economic, legal and technological factors on marketing. Students may also learn about the different marketing strategies that companies use, including segmentation, targeting, and positioning.

This course is usually offered as part of a business or marketing program, and it is typically a prerequisite for more advanced marketing courses. It is ideal for students who are interested in pursuing a career in marketing or a related field.