Assessment Task 1 – Description of Task and Assessment Criteria

Written Marketing Sustainability Analysis

1) Choose one of the five (7) vehicle manufacturing organizations below:

Tesla

Ford Motor Company

General Motors

Honda Motor Company

Oshkosh

Tata Motors

Toyota

2) Background to the case: Examine the local and international marketing strategies for the company you have chosen.

3) Demonstration of the Body of Knowledge: With reference to a minimum of 15 academic journal articles identify the key principles of sustainable marketing.

4) Explanation of the case and synthesis with the theory: In no less than 500 words per student explain where the company you have identified is or is not following these principles.

5) Analysis of the situation: Include written comment on the success, or otherwise, of this strategy.


Assessment Task 2: Marketing Mix, Sustainability and Competitive Advantage

1) Consider the case of Tengri .

2) Background to the case: Identify the marketing mix of this organization.

3) Explanation of the case and synthesis with the theory: Consider the product, promotion, distribution and pricing strategy of this organisation.

4) Analysis of the situation: Provide a positioning analysis of the organization against its competitors.

5) Demonstration of the body of knowledge: Identify, with reference to at least 20 academic journal articles the sustainable marketing principles Tengri is following and whether this strategy is successful or could be improved by following other principles.

Submitting the Assignment

This is an individual report. You should submit using the Moodle submission link for this assignment. Remember that, the report should 

be approximately 2,500 words (maximum 2,750 words)

use Calibri 12 point font, 1.5 line spacing

use Harvard referencing, 20 references are expected


Assessment Task 3 – Description of Task and Assessment Criteria

The aim of this assignment is to conduct a management and sustainability analysis of the Plastic Collective based on the information available in the public domain.

Students must not contact the organization directly.

Instructions:

1) Background to the case: Investigate and report on the background and importance of the Plastic Collective and the Australian and international business landscape

2) Demonstration of the Body of Knowledge: Research, analysis, and discussion of sustainability-related strategies and issues

3) Analysis of the situation: Relate your analysis to sustainability practices of the Plastic Collective (think relevant theory+ practice+ sustainability), and include the following aspects: Make recommendations and conclusions based on your analysis for future strategies in which management should engage (identify 3 major strategies based on the previous analysis of the company)

Role of planning

Role of organizing

Role of leading

Role of control

4) Explanation of the case and synthesis with the theory: Make recommendations and conclusions based on your analysis for future strategies in which management should engage (identify 3 major strategies based on the previous analysis of the company).

5) Present the item with appropriately structured writing and English expression, and referencing.

Submitting the Assessment Task

This is an individual assessment task. You should submit using the Moodle submission link for this assignment. Remember the assessment task should:

be approximately 2,500 words (maximum 2,750 words).

use Calibri 12 point font, double line spacing

use Harvard referencing. 15-20 references are expected. Please use at least 75% of academic references.

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