COIT20250 ASSESSMENT – 3 CASE STUDY
Corematic Engineering is an engineering consultancy company providing an externalised research and development (R&D) service. According to the organisation’s website, Corematic Engineering provides R&D services to businesses that want to de-risk innovation and automate their operations, keeping full control of their IP.
As per the Corematic’s website, “in 2018, Scott Hansen and Jonathan Legault established Corematic Engineering with the vision of bringing a different R&D approach to the Australian business landscape with savoir-faire and strong knowledge focusing on an agnostic approach to technology. Happy clients equal a successful business – this success story of two senior industry leaders who live and breathe client success led Corematic to reach two million dollars in two years.” As a self-funded company, they are fully funded by their customers – not investors, subsidies, or government grants. Corematic has offices in Brisbane and Bundaberg, both cities located in Queensland.
Corematic website states “bringing a proven engineering process that combines state-of-the-art R&D practices with a return-on investment approach, Corematic’s new-generation mechatronics engineer tailor solutions in robotics, artificial intelligence, computer vision, and machine learning to empower businesses to lead Industry 4.0.” In particular, they specialise in vision, vision system, 3D camera, LiDAR, Industry 4.0, Internet of Things (IoT), Smart Factory, Intelligent Technology, Artificial Intelligence (AI), Sensor, Monitoring Platform, Proximity warning system, Anticollision system, innovation, and automation. “At Corematic, we never push a particular technology or brand. We are unbiased in our role as consultants, presenting options and giving clients the freedom and control to choose what they want to do.” Scott Hansen & Jonathan Legault, Founders of Corematic. Even though, the field of expertise of Corematic Engineering revolves around robotics, computer vision and machine learning, they also specialise in lean manufacturing and business improvement by placing long term consultants with their clients. Corematic applies a Lean Six Sigma Approach to analyse the current processes for both operation and business, define a performance baseline, and identify opportunities for improvement before proposing and implementing innovative solutions. To leverage this expertise, Corematic uses and resells one of the best business process mapping tools available on the market: PRIME BPM. Corematic is also mapping processes and defining procedures for its own internal activities with an ISO9001 certification in mind.
Corematic also runs a Digital Marketing Agency specialising in B2B activities, preferably in engineering where marketing is relatively unexplored.
According to their website, “Corematic Engineering is now referred to as a disruptor in the robotic and business intelligence industry, providing turnkey solutions for complex problems that made black box solutions obsolete.” Because of their establishment in robotics and automation, they have been awarded referrals to different organisations including their award for Harvester Mounted Vision System ‘TallyOp’ that allows farmers to optimise efficiency and boost yield performance to simplify and enhance farm management decisions through detailed insight. “Corematic Engineering’s expertise in robotics, artificial vision, and machine learning has been applied to multiple projects, revolutionising the power of business intelligence in the Australian landscape.” Corematic has worked on multiple projects with many esteemed leaders in the Australian agriculture, smelting and pharmaceutical industries so far! Please Note: Corematic Engineering official website (https://corematic.com.au) was the main source to prepare this Case Study with minimal change in order to protect the original information provided by the organisation. The Case Study provides a short business story about Corematic Engineering, however accessing their website and other internal/external sources for more detailed information about this organisation is necessary to complete the assessment as required.
WHAT YOU ARE EXPECTED TO DO :
Pretend that you have been appointed as an Emerging Technologies consultant by Corematic Engineering (https://corematic.com.au) to advise them on their next e-business strategic direction (2023-2027) in terms of adopting emerging technologies in their current and other potential business operations. This is because Corematic Engineering would like to expand their businesses nationally and internationally in the next 1-5 years and become one of the most advanced technology consultancy companies in Australia, and build a national and global brand name. Furthermore, they recently realised that they are facing fierce competitive pressure from a number of national and international companies as well. Corematic’s business has been growing significantly since their establishment in 2018, however they fear that they cannot sustain this growth after the next few years unless they take some serious action, invest in variety of emerging technologies, and expand their business operation fields (in addition to what they have and do currently). They think the solution could be using appropriate emerging technologies effectively in their many business fields and operations. To help them achieve this, first you will need to read all the information given to you about this case study including accessing the Corematic Engineering website and other relevant sources to understand the organisation’s business, growth strategies, operations, and processes better.
You then need to read the Assessment-3 details to find out how you can help Corematic Engineering business by advising about emerging technologies to allow them to achieve their business strategic goals and provide much better and diversified products and services, not only on a national scale, but also to become a truly international company, build a global brand name, and gain and sustain competitive advantages in their business operations. When you are suggesting appropriate emerging technologies for your chosen three e-business use cases of Corematic Engineering, apply your innovative thinking, imagination, long visionary skills, and e-business knowledge and experience in an effective way.
You need to follow the Assessment-3 Specification and the required format to write a high quality and complete case study report.
Assessment 3: Individual Case Study
Due Date: Week 12 Friday 11:45 PM AEST
This is an individual assessment.
Each of you will analyse a given case study and identify the issues arising from the case study. Based on the issues found in the case study, you will identify three e-business use cases (for example, Predictive Maintenance). You will then choose as many emerging technologies as appropriate to address those use cases. You can choose any emerging technologies that fit the use cases, even the ones not covered in the lectures.
You will write a report illustrating how the chosen emerging technologies would fit into and address the requirements of the identified e-business use cases.
In the main body of the report, you will include the following topics.
- A list of identified three e-business use cases and chosen emerging technologies including a brief background study of those emerging technologies
- You need to first list identified three e-business use cases and chosen emerging technologies to address those use cases (as per the given Case Study) then describe how the chosen emerging technologies evolved, their underlying designs, working principles, functions, and capabilities (in general).
- A brief description of the future potentials of the chosen emerging technologies
- You need to discuss the future applications of the chosen emerging technologies in e-business in general.
- An illustration of how the chosen emerging technologies would fit into the identified e-business use cases
- You need to illustrate what issues of the identified use cases would be resolved by the chosen emerging technologies as per the given Case Study.
- Details of how the chosen emerging technologies would address the requirements of the identified use cases
- You need to elaborate how the chosen emerging technologies would interoperate to fulfill the requirements of the identified use cases as per the given Case Study.
The length of the report should be 3000 words. Your report must have a Cover Page (Unit Id, Assessment number/name, Student names, Student Ids, Campus, and Tutor name) and a Table of Contents (this should be MS word generated). A standard report structure, including an executive summary, must be adhered to. You are required to review more than 10 articles (including at least 4 academic references) relevant to the chosen use cases and emerging technologies.
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Caution: ALL assessment submissions will be checked for similarity by Turnitin. If are found to be involved in plagiarism, contract cheating or any other kind of academic misconduct, you may face penalties from zero marks for the assignment to fail grade in the unit, or even exclusion from the university. Please make yourself familiar with the University’s Student Academic Integrity Policy and Procedure which is available in the policy portal https://www.cqu.edu.au/policy.
Each of you must upload the written report to Moodle as a Microsoft Word file by the above due date. It is the responsibility of the students to submit the correct final versions of their assessment items.
You will be assessed based on your ability to demonstrate understanding of the emerging digital technologies, critically evaluate their future impacts, and use those technologies to solve current and forthcoming e-business problems.
The marking criteria for this assessment are as follows.
Executive summary – 3 marks
Table of contents – 2 marks
Introduction – 3 marks
List of three use cases and chosen emerging technologies, and background information about the chosen emerging technologies – 6 marks
Future potentials and applications of the chosen emerging technologies – 6 marks
How the chosen emerging technologies would fit into the identified use cases – 4 marks
How the chosen emerging technologies would address the requirements of the identified use cases – 10 marks
Conclusion – 3 marks
References – 3 marks
The marking rubric for this assessment is given in the following page.
|High Distinction (85-100%)||Distinction
|Covered background information and all findings clearly.||Covered background information and most findings clearly.||Covered background information most findings without clarity.||Covered background information and some findings clearly.||Missed most findings and not clear.|
|Table of contents||1.7–2||1.5–1.68||1.3–1.48||1–1.28||<1|
|Used decimal notation. Included all headings and page numbers. Used ToC auto-generation.||One feature missing.||Two features missing.||Three or more features missing.||ToC is missing.|
|Set the scene for the report and described the purpose very clearly.||Set the scene for the report and described the purpose clearly.||Covered most parts with clarity.||Covered some parts with clarity.||Most parts are missing and not clear.|
|List of three use cases and chosen emerging technologies, and background information about the chosen emerging technologies||5.1–6||4.5–5.04||3.9–4.44||3–3.84||<3|
|Covered all parts with detailed explanations.||Covered all parts with detailed explanations. But there is some room for improvement.||Covered most parts with detailed explanations.||Covered some parts with detailed explanations.||Failed to cover most parts and not clear.|
|Future potentials of the chosen emerging technologies||5.1–6||4.5–5.04||3.9-4.44||3-3.84||<3|
|Covered all major applications with very clear explanations.||Covered all major applications with clear explanations. But there is some room for improvement.||Covered most of the major applications with clear explanations.||Covered some major applications with clear explanations.||Failed to cover most of the major applications and not clear.|
|How the chosen emerging technologies would fit into the identified use cases||3.4–4||3–3.36||2.6 – 2.96||2–2.56||<2|
|Provided very good justifications for all chosen technologies with clarity.||Provided good justifications for most of the chosen technologies with clarity.||Provided justifications for most of the chosen technologies with clarity.||Provided justifications for some of the chosen technologies with clarity.||Failed to provide justifications for most of the chosen technologies and no clarity.|
|How the chosen emerging technologies would address the requirements of the identified use cases||8.5–10||7.5–8.4||6.5–7.4||5–6.4||<5|
|Provided convincing explanations for all chosen technologies.||Provided convincing explanations for most of the chosen technologies.||Provided explanations for most of the chosen technologies but some of them are not convincing.||Provided convincing explanations for some of the chosen technologies.||Failed to provide explanations for most of the chosen technologies and not convincing.|
|Stated the summary of the report and concluding remarks with clarity||Stated the summary of the report and concluding remarks, but there is some room for improvement.||Stated the summary of the report and concluding remarks but did not include enough details.||Stated the summary of the report without clarity and concluding remarks are missing.||Both summary of the report and concluding remarks are missing.|
|All references are listed and cited according to Harvard referencing style. More than 10 very good references were used with at least four very good quality academic resources.||All references are listed and cited according to Harvard referencing style. More than 10 references were used with at least four good quality academic resources.||More than 10 references were used with at least four academic resources. There are minor referencing errors.||Not all references are listed or cited but there are no referencing errors.||No reference list or citation or too many referencing errors. Less than four academic resources are used.|