Global Marketing (MK11104) – Assessment 1 Task

MK11104 Assignment Help

Global Marketing Assignment help

The written assignment is due to be submitted online via Moodle by 4pm on Thursday 09 March 2023. This is an individual piece of work consisting of a report of 3,000 words (+/- 10%), excluding appendices and references. The assignment is related to Learning Outcomes 1, 2 and 4.

You are to analyse an organisation of your choice and find out whether it has any plans to enter any new country, either with an existing product/service or a new product/service. If yes, then you can use this as a guideline. If not, then you need to evaluate the viability of the next market to consider and offer recommendations. You are required to analyse the company’s capabilities (internal analysis) as well an environmental analysis (external analysis) to determine the company’s current situation. You are also required to identify any new country that the company could potentially enter. From this analysis, you must outline the strategic concerns in the new country (market). You need to conclude and make recommendations in the short, medium and longer term on the company’s future in the proposed new market. Note that you can access a copy of the official guidelines to the American Psychological Association (APA 7th) referencing on Moodle and from the Library pages (see https://libguides.napier.ac.uk/APA).

Assignment content

The content of the assignment should include:

• A brief overview of the company and its current portfolio and any recent international activity.
• You should conduct an internal and external analysis to determine the company’s current situation (where are we now?)
• Evaluate the strategic concerns in the new market, taking into consideration the situational analysis undertaken in the previous section.
• You should make some recommendations on the short, medium and long term (what they must do to achieve realistic results in the new market).

Please note: this is only a guideline and you are ultimately responsible for the structure of your report. However, you need to incorporate the main areas outlined above as this is taken into consideration in the marking criteria.