MARKETNG7104 Assignment Help
Marketing Management Assignment help
MARKETNG7104 is a course that covers the principles and practices of marketing management. The course explores how businesses can create and deliver value to customers, and how they can effectively manage their marketing resources to achieve their strategic objectives.
Some of the key concepts covered in MARKETNG7104 include:
- Understanding customers: The course explores how businesses can use customer insights to develop effective marketing strategies. It covers topics such as market research, customer segmentation, and targeting.
- Product and service management: The course examines how businesses can develop and manage their products and services, including the product life cycle, branding, and new product development.
- Pricing: The course covers pricing strategies and tactics, including pricing models, price elasticity, and dynamic pricing.
- Promotion: The course explores the different promotional strategies and tactics businesses can use, including advertising, public relations, and sales promotion.
- Distribution and channel management: The course examines how businesses can effectively manage their distribution channels, including topics such as supply chain management, logistics, and e-commerce.
- Marketing metrics and performance measurement: The course explores how businesses can measure the effectiveness of their marketing efforts and how they can use data analytics to improve their marketing strategies.
- Ethical and social responsibility considerations: The course covers the ethical and social responsibility issues that businesses need to consider in their marketing practices, such as environmental sustainability, fair trade, and consumer privacy.
Overall, MARKETNG7104 provides students with a comprehensive understanding of marketing management, including how businesses can effectively create and deliver value to customers, manage their marketing resources, and achieve their strategic objectives in an ethical and socially responsible way.