MGT5MSB – Managing the Sport Brand

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Subject code: MGT5MSB

subject title: Managing the Sport Brand

Sponsorship Analysis – 15%

750 – 1,000 words 

1. Choose one sports organisation and one of its major sponsors to analyse.

2. The analysis should include the following components:

  • Identify the attributes of both the sports organisation and its sponsor.
  • Provide a rationale for why the sponsor has agreed to link its brand to the sports organisation.

3. Your analysis should include relevant academic references. As a guide these might include (but not limited to):

  • Brand attributes
  • Brand engagement
  • Brand awareness
  • Brand equity
  • Sport business
  • Sport management


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