MGT5MSB – Managing the Sport Brand

Subject code: MGT5MSB

subject title: Managing the Sport Brand

Sponsorship Analysis – 15%

750 – 1,000 words 

1. Choose one sports organisation and one of its major sponsors to analyse.

2. The analysis should include the following components:

• Identify the attributes of both the sports organisation and its sponsor.
• Provide a rationale for why the sponsor has agreed to link its brand to the sports organisation.

3. Your analysis should include relevant academic references. As a guide these might include (but not limited to):

• Brand attributes
• Brand engagement
• Brand awareness
• Brand equity
• Sport business
• Sport management

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