Subject code: MGT5MSB
subject title: Managing the Sport Brand
Sponsorship Analysis – 15%
750 – 1,000 words
1. Choose one sports organisation and one of its major sponsors to analyse.
2. The analysis should include the following components:
- Identify the attributes of both the sports organisation and its sponsor.
- Provide a rationale for why the sponsor has agreed to link its brand to the sports organisation.
3. Your analysis should include relevant academic references. As a guide these might include (but not limited to):
- Brand attributes
- Brand engagement
- Brand awareness
- Brand equity
- Sport business
- Sport management
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