MGT5MSB – Managing the Sport Brand

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    Subject code: MGT5MSB

    subject title: Managing the Sport Brand

    Sponsorship Analysis – 15%

    750 – 1,000 words 

    1. Choose one sports organisation and one of its major sponsors to analyse.

    2. The analysis should include the following components:

    • Identify the attributes of both the sports organisation and its sponsor.
    • Provide a rationale for why the sponsor has agreed to link its brand to the sports organisation.

    3. Your analysis should include relevant academic references. As a guide these might include (but not limited to):

    • Brand attributes
    • Brand engagement
    • Brand awareness
    • Brand equity
    • Sport business
    • Sport management


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