Code: MKG721
Title: Food Marketing
Assessment Task 1: Emerging industry sector analysis
Goal: The purpose of this task is for you to analyse and interpret data to assess the challenges and opportunities facing an emerging sector of the food industry (e.g. plant-based foods, alternative proteins, “free-from” foods, functional foods, etc.).
| Product: | Written report. | |||
| Format: | This is an individual assessment of 1000 words. Please see Blackboard for more information. | |||
| Criteria | • identification and analysis of challenges and opportunities | |||
| • quality and relevance of research | ||||
| • communication and presentation of report | ||||
| Generic skill assessed | Skill assessment level | |||
| Information literacy | Developing | |||
| Communication | Developing | |||
Assessment Task 2: Supply chain evaluation and design
| Goal: | The purpose of this task is for you to evaluate the current design of the supply chain for one | |
| branded product within the emerging food sector and make recommendations for improving | ||
| the supply chain. | ||
| Product: | Written PowerPoint (10 – 15 slides) plus info-graphic. | |
| Format: | This is an individual assessment – PowerPoint presentation and infographic equivalent to | |
| 1000 words. Please see Blackboard for more details | ||
| Criteria | • evaluation of the current design of the supply chain | |
| • recommendations for improving the supply chain | ||
| • quality and relevance of research | ||
| • communication and presentation of PowerPoint and Infographic | ||
| Generic skill assessed | Skill assessment level | |
| Problem solving | Developing | |
| Organisation | Developing | |
Assessment Task 3: Marketing strategy
| Goal: | The purpose of this task is for you to develop a food marketing strategy for one branded |
| product in the emerging food sector driven by a coherent knowledge of consumer decision | |
| making. | |
| Product: | Written report. |
| Format: | This is an individual assessment of 2000 words. Please see Blackboard for further details. |
| Criteria | • identification and profiling of key market segments |
- application of knowledge of consumer decision making for the product category
- development of a marketing strategy for the branded product (positioning, product, branding and price) for one key market segment including
- strategies to interrupt routine behaviour at the point of sale
- communication and professional presentation of the report
| Generic skill assessed | Skill assessment level |
| Problem-solving | Developing |
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