Code: MRKT 20057

Subject: Global Business Marketing

Length: 2,500 words (excluding the executive summary, appendices, table of contents, reference list, and charts)

Task Description – Individual Report

This challenging assessment/task will provide you a real-world experience through an applied and innovative task.

Choose one of the following products:

  1. Tasmanian Mountain Waters TM – Natural Spring Water

( )


  1. CAUTHE2019 International Conference, 11-14th February, 2019

( )

You have been hired as the Marketing Manager and your CEO has decided to investigate market opportunities for the potential international promotion and sale of their products or event to one of the following countries:

Hong Kong

The United Kingdom, or


Choose one of the above countries and write a report on the potential opportunities and threats after conducting a strategic analysis of the environmental variables such as economic, political, social, cultural, technological and any other variables that would influence the market entry in that country.

It is recommended that students read various academic materials before writing this report. You will be expected to have consulted books, relevant academic journal articles, conference proceedings, theses, dissertations, market reports and so on to write the report (i.e. support your arguments with theories and market figures). You should start working on the assessment as early as Week 4.

Students can follow the report structure below:

title page with unit name and code, student name, student id and campus and date;

executive summary (not more than 1 page);

table of contents;

introduce the background information necessary to understand the product and the country of your choice;

discuss the environmental variables (economic/financial, political/legal, social/cultural, technological) that may affect your international marketing campaign in that country;

conclusion and recommendations for moving forward on the export opportunities or threats

list the references (at least 15 academic references)

Appendices (where required)



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