MRKT20052 Assessment 1A: Portfolio Articles Analysis
Word limit: Maximum of 1,000 words for your selected article
For this assessment, each student will choose any ONE of the two articles provided below and write a reflective analysis. This is an individual assessment with a maximum word limit of 1,000 words for the article analysis excluding references.
In analysing the chosen article, the emphasis is on identifying the marketing implications of the events or issues described in the selected article. For the selected article, students are to prepare a write-up (in a .doc or .docx format) answering the following question:
What are the implications of the events/incidents/issues in the article from a marketing perspective and how will these impact (positively or negatively) relevant stakeholders?
The write-up for each article should be presented in the following format using headings as per the three points below:
1. Concise summary of the key issues illustrated in the article.
2. Explanation of why the issues illustrated in the article are important.
3. Discussion of implications of these issues from a marketing perspective.
Loh, J. (2019). Environment, purpose and corporate social responsibility – do consumers really care? Retrieved from: https://www.marketingmag.com.au/newsc/news-salmat-csr-ethics-brand-purpose/
Yock, R. (2019). Extreme disruption in the automotive industry: a look at the road ahead. Retrieved from: https://www.marketingmag.com.au/hubs-c/opinion-farrelly-automotive-1/
Provide a list of at least 4 references for your reflective analysis. The references should consist of published academic and research papers and textbooks in the write-up to support key points. Ensure that your references are relevant to the issues discussed. You should also reference the chosen articles in the submission document with the correct URL in the reference list section (this is additional to your academic references). Referencing should follow the APA style,
Assessment Criteria: Article Reference
Summary of key issues (10%)
• Explanations of issues’ importance (30%)
• Reflective analysis (30%)
• Writing style (10%)
• Evidence of research (20%)
Detailed marking rubric that will be used to mark your assessment is provided in Moodle in the Assessments folder.
Penalties apply for late submission (1 mark will be deducted from the total mark for every day late in submission unless an extension has been granted by the Unit Coordinator).
Submission checklist for Assessment 1:
• Cover page with student name, student ID, campus, tutor, tutorial class, word count from introduction to reference list (template is provided in Moodle)
• 1.5 line spacing and 12 size font in Times New Roman;
• Maximum of 1,000 words for the article excluding references;
• Submitted in .doc or .docx format
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