SPO102 – Sports Marketing Assignment

This assessment item will require students to take a position or stance by creating a critical
argument (Click here for academic writing guide)
of a current controversial International or
domestic issue in sports and/or recreation examining the marketing implications by using
sound theory and reasoning as support. Each issue below has some media (videos and
website links) links to help you in creating your argument. You also need to search for
additional information on your chosen topic. Choose one of these topics to complete your
argument.
Instructions:
Detailed instructions for the assessment include the following:
 Introduction or background information on topic
 A stance is required as part of the argument
 Identification of issues and marketing implications for a Sports Person,
Organisation or Industry
 Critical and ethical perspectives of these issues and marketing implications for a
Sports Organisation
 Minimum 5 Academic References with APA Referencing required