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Tag: CMU202 Marketing Communications

06
Feb

CMU202 Marketing Communications

Code: CMU202  Subject: Marketing Communications Individual Assignment Instructions Type: Individual Report. Task Description: Select a well-known brand that you are familiar with. You could choose one from the Banking, Airline, Hospitality, Fashion, Automotive, Technology or FMCG industries. Undertake individual research and complete both Part A and Part B of the assignment. Submit both parts on to Turn-It-In as one file. Part A: Research assignment Research and write a 2,000-word individual report that uses a selected reputable brand to describe and analyse brand elements, brand equity, the brand’s market positioning, brand loyalty activities, potential threats to the brand. Suggested Report Format • Brief…

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