BUS5SMM Marketing Assignment !

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Individual Marketing Assignment- Report

– Worth 40%
– 2500 words 
– Times New Roman 12-point font, double line spacing
– Harvard referencing- 15-20 references expected
– Due: Week 12 Thursday at 11.30pm via Turnitin (After 11.30pm late penalties will apply)

Aim: Conduct a marketing analysis of Ecostore



Marking criteria:

Aim: A study of the marketing environment and strategy of Ecostore

  1. Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc (10%)
  2. Describe the following marketing strategies used by the company
     Analyse the main products, services, suppliers and customers of the company (10%)
     pricing (10%)
     promotion (10%)
     distribution (10%)
  3. Compare the marketing mix to its competitors (10%)
  4. Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects (20%)

Appendix: Include a SWOT analysis and positioning chart (10%)

Report writing and referencing (10%)

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