MBA580 Competitive Automotive Market Presentation

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Competitive Automotive Market Presentation Assignment help

Good day everyone,

I am here today to present an analysis of the competitive automotive market, which has been rapidly evolving due to technological advancements, changing consumer preferences, and new market entrants. The global automotive market is highly competitive, with numerous players vying for market share.

Let’s start by looking at the key players in the automotive market. The top ten automakers by market share include Toyota, Volkswagen, General Motors, Ford, Honda, Nissan, Hyundai, Fiat-Chrysler, Renault-Nissan-Mitsubishi, and SAIC Motors. These automakers account for approximately 70% of the global automotive market.

In recent years, there has been a growing trend towards electric and autonomous vehicles, which has led to the emergence of new market entrants. Tesla, for example, has disrupted the traditional automotive market by introducing electric vehicles with cutting-edge technology and sleek designs. Other new entrants include companies such as Rivian, Lucid Motors, and Fisker.

Another trend that is reshaping the automotive market is the rise of mobility services. Companies such as Uber and Lyft have disrupted the traditional taxi industry by offering ride-hailing services through mobile apps. Traditional automakers are also getting in on the action, with companies such as GM launching their own car-sharing services, such as Maven.

Now let’s look at some of the key drivers of competition in the automotive market. Price is a significant driver, as consumers are often price-sensitive and look for the best value for their money. Quality and reliability are also important factors, as consumers want vehicles that are safe, durable, and long-lasting.

In addition to these traditional drivers of competition, technological advancements are increasingly becoming a key factor. Automakers that can innovate and bring new, cutting-edge technologies to market faster than their competitors will have a significant competitive advantage. This includes technologies such as electric and autonomous vehicles, as well as in-car connectivity and entertainment systems.

Finally, brand image and reputation are important drivers of competition in the automotive market. Consumers often have strong emotional connections to the brands they buy, and automakers that can build a positive brand image and reputation will be more likely to attract loyal customers.

In conclusion, the competitive automotive market is constantly evolving, with new entrants, changing consumer preferences, and technological advancements reshaping the industry. To remain competitive, automakers must focus on delivering high-quality, reliable vehicles that are priced competitively, while also investing in new technologies and building strong brand images and reputations. Thank you for your attention.