STRATEGIC MARKETING MANAGEMENT ASSIGNMENT
“Capitec Bank has become the third biggest bank in South Africa in terms of customer numbers, having shot past FNB and now Nedbank in the rankings. In its interim results for the six months ended August 2016, Capitec reported that it had increased its active clients to 7.9 million – up 1.2 million from the 6.7 million reported in 2015.
“This growth was attributed to a combination of increased branch distribution in key malls and a strong brand proposition of simplified banking and value for money, the bank said” (BusinessTech, 2016, https://businesstech.co.za/news/banking/138243/capitec-is-now-the-third-biggest-bank-in-south-africa/(accessed 7 February 2016)
Assignment objective: to understand how Capitec used its activities in the market to differentiate itself in the banking sector.
Analyse the promotional strategies adopted by Capitec Bank.
Recommend ways to improve ethics and corporate social investment in Capitec Bank’s strategic marketing management.
Distinguish Capitec’s position in the market.
Examine Capitec Bank’s pricing strategy.
Differentiate between the tactics used by Capitec to sell their products.
Investigate the importance of management information systems in strategic marketing management in Capitec.
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