Assessment 1: The ‘Flying Pig’ (15%)

Assessment 1: The ‘Flying Pig’ (15%) (750 - 1,000 words not including footnotes and bibliography) Please read the following article and then answer the questions below: Olberding, D.J. & Jisha J. ‘The Flying Pig’: Building brand equity in a major urban marathon (2005), Sport Marketing Quarterly, 14, 191-196. Questions: Discuss how the “new breed” of marathon [...]